June 23rd, New York: In May, Quidd and Manchester City collaborated to release the first-ever interactive, 3D digital collectibles, featuring key moments and players from the club’s title-winning Premier League season. Quidd offers brands a seamless platform to launch digital collectibles and NFTs, and Manchester City chose to launch on Quidd as a digital collection to give access to their entire fanbase. Collectors and club supporters responded positively to the release, selling out sets in minutes, and driving certain collectibles to trade for over $1,500 in Quidd’s aftermarket.
Fueling the excitement was the dramatic finish to the Premier League season on Sunday, May 22nd. With less than 15 minutes to go in Manchester City’s final match, the club was down 0 – 2 as all signs pointed to a rival club taking home the Premier League trophy. However, Manchester City scored an unheard of three goals in under six minutes to win the match and secure their 6th Premier League title.
Quidd, in collaboration with Manchester City, capitalized on this dramatic victory in real-time, releasing a series of 3 ultra-rare hidden digital collectibles, called “shinies”, commemorating the three goals scored in the final match. These items, featuring two goals by Ilkay Gundogan and one goal by Rodrigo, have been instant collector’s items, propelling the Manchester City collection to dominate the Quidd market, outpacing sales from Disney and the NBA.
“Beyond how incredible these collections were, to begin with, it was thrilling to be able to reward Man City fans and collectors with unique cards that reflected the epic things happening in real-time,” said Sam Barberie, VP of Content at Quidd.
“Right after that incredible Premier League finale, fans got access to items that celebrated the moment. Exclusively with digital collectibles can fans get something that reflects, specifically, the goals that clinched the win or the lift of the Premier League trophy.”
And it’s not over yet. The excitement around 3D digital collectibles that celebrate key players and moments doesn’t end with items commemorating the Trophy Lift or the incredible goals that secured the title. In July, Quidd will release exciting new digital collectibles highlighting the recent signing of Erland Haaland, so stay tuned.
About Manchester City Football Club
Manchester City FC is an English Premier League club initially founded in 1880 as St Mark’s West Gorton. It officially became Manchester City FC in 1894 and has since then gone on to win the European Cup Winners’ Cup, six League Championship titles, including four Premier League titles (2012, 2014, 2018, 2019), and six FA Cups. Manchester City FC is one of ten clubs comprising the City Football Group and counts New York City FC and Melbourne City FC among its sister clubs.
Under manager Pep Guardiola, one of the most highly decorated managers in world football, the Club plays its domestic and UEFA Champions League home fixtures at the Etihad Stadium, a spectacular 55,000-seat arena that City has called home since 2003. Today, the Stadium sits on the wider Etihad Campus, which also encompasses the City Football Academy, a state-of-the-art performance training and youth development facility located in the heart of East Manchester. Featuring a 7,000 capacity Academy Stadium, the City Football Academy is also where Manchester City Women’s Football Club and the Elite Development Squad train on a daily basis and play their competitive home games
Quidd, a subsidiary of Animoca Brands, is the original digital collectibles and NFT marketplace. For over five years, Quidd has worked with the world’s most prominent brands including Disney, HBO, Funko, and over 300 others in bringing fan-first collecting to digital and blockchain platforms. The Quidd marketplace is the most innovative, robust, and accessible platform for digital and NFT collecting experiences. Visit https://market.onquidd.com and find the apps here.
Media Contact: Arooba Niazi: [email protected]